Thursday, 8th October – “Cycle tourism in its many forms (road, mountain bike, unban cycling…) as a sustainable alternative for the off season” will answer questions: What possibilities does urban cycling offer? And e-bikes? Why does cycling contribute to local economies and also helps to protect the environment?
Friday, 9th October – “How does the digital era affect cycling and cycle tourism?” will answer question like: How do cyclists interact with digital media? How to influence users and clients in the digital era? What does a cyclist expect about a hotel and other services? And about destinations or events?
Besides the morning conferences, on Thursday afternoon there will be a dynamic networking session and the B2B meetings, which will continue on Friday. On Saturday, attendees who wish may participate at a bike ride along the picturesque roads of Mallorca.